Job Description:
Life at Grab
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
Get to know the Team
The Demand Planning team is also known as the demand growth engine for Grab. Grab Marketing Service and Platform monetization is one of key focuses of the team. We invent marketing packages/ services by leveraging Grab’s assets and demand generation tools for merchants and partners to satisfy their needs while also making revenue for Grab. Work is interdisciplinary – a combination of advanced analytics, merchant segmentation, marketing strategy and project management .
Get to know the Role
Role is a balance of advanced analytics and stakeholder management - leading day-to-day coordination with related parties i.e. Marketing team, Operations team on demand growth, while growing using data analyses to gain actionable insight (e.g. promo & incentive optimization, churn analysis, customer segmentation, etc) and working with cross-functional teams to drive execution.
The Day-to-Day Activities
Manage and monitor partners’ (including FMCG and key merchants) performance including building performance reports periodically
Analyze short to medium term issues impacting demand growth in Q-Commerce business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation.
Scope advanced statistical analyses and predictive modeling in collaboration with the relevant teams
Forecast spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
Build presentation to influence senior stakeholders and enable data driven decision making
Design effective communication strategy, efficient promo structures and other initiatives to drive demand growth in the Mart business and work with cross-functional teams, including marketing and BD to execute the campaigns
Manage funnel optimization and communication slot allocation
The Must-Haves
A minimum 1 year of relevant work experience in financial services, management consulting or technology firms
Excellent communication and PMO skills to work across functions
Confident in processing and analyzing complex data sets using Excel (Essential)/Tableau (Preferred)
Working knowledge of SQL is preferred
Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
Ability to see big picture while not losing sight of details
A start-up & can-do attitude – willing to work hard to get things done
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.
Our Commitment
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.
